AIWhere AI is actually useful
A practical look at where artificial intelligence supports better work and where human judgment still matters most.
Insights
Practical ideas for better digital work.
Original notes on websites, visibility, growth and the systems behind them.
Digital marketing
ChatGPT Ads: How businesses can advertise in ChatGPT
ChatGPT now has a self-serve ad platform. Here is how Ads Manager, contextual matching, bidding and measurement work.
AI
SEOSEO without the noise
Practical thinking about search visibility, intent and building pages people can actually use.
AI automationAutomate the work, not the judgment
How connected workflows can remove repetitive steps without making the process harder to understand.